Businesses that use SMS or MMS must now comply with 10DLC regulations. You might have heard about it, need clarification, or have some worries.
To ensure your company complies with relevant guidelines, we’re here to discuss the top 10DLC compliance mistakes you should be aware of.
What Is A2P 10DLC?
Thanks to application-to-person (A2P) 10DLC, businesses can now send A2P SMS and MMS text messages conveniently and affordably. 10DLC is short for a 10-digit long code. A2P communication using 10DLC is compatible with local phone lines and toll-free phone numbers that support texting. Because of stricter filtering and slower connections, this restriction used to be a major hurdle for companies.
The A2P 10DLC system consists of two stages:
- Brand Registration
- Campaign Registration
A company may start A2P communication using 10DLC after completing these two registrations.
What Is 10DLC Compliance?
Mobile carriers are responsible for their consumers’ safety by enforcing the registration of long codes by organizations for A2P applications. For carriers to verify that a company is legitimate, it must offer information about its company and its use cases (brands and campaigns) in the registration process.
Each carrier has devised sanctions, including fines, higher filtering settings, reduced deliverability, and the possibility of being barred from sending SMS messages for failing to register 10DLC numbers.
Carriers are dedicated to improving the customer service they provide, which includes reducing spam and boosting trust among their users. A major step toward achieving these objectives is mandating 10DLC registration.
Registration with 10DLC is required if you use long codes for A2P messaging.
What Are the Top 10DLC Compliance Mistakes?
To ensure you achieve 10DLC compliance, here are the top compliance mistakes you should avoid.
Not Registering Your Brand
Companies and their text messaging campaigns must register with carriers. If you don’t comply, filters may block your communications before reaching your clients.
Brand registration requires your company to provide information such as the business structure (sole proprietorship, private, publicly traded, nonprofit) and field of operation. In doing so, you help carriers ensure that you are not a spammer by verifying your identity.
An unregistered 10DLC user may get banned from using certain carriers and fined up to $10 per message. Businesses that send texts without being registered will face lower delivery rates and higher costs.
Incomplete Registration Requirements
When applying for your 10DLC registration, make sure you submit all of the following information:
- The official name of your brand or company
- The company’s country of registration
- Business type
- Business TIN
- Company’s website
- Text message campaign descriptions
- Examples of SMS messages for each campaign.
Not Migrating Your A2P Messages to 10DLC
You will be required to transfer your A2P communications to 10DLC to comply with the new standards for 10DLC.
It is the responsibility of your A2P supplier to inform you on how to convert to a 10DLC.
Get Registered Right Now
Sending bulk text messages utilizing A2P communications is made more accessible and efficient with 10DLC registration. We are ready to assist you with obtaining a 10DLC number for your company. Find out more by contacting us today.
